Author Archive - admin

The importance of online content

AOL’s recent acquisition of the Huffington Post, one of the world’s most renowned news and blog websites, has shown how important online content is to businesses.  AOL has paid $315 million for the news site, which allows contributions from a vast range of writers, journalists and the general public.
Read More

Infoserve SIVs: a great place to advertise your business

It can sometimes be difficult to find new ways to advertise your business, especially in the places where people will actually be looking for your services. That is why Infoserve has created SIVs. They are Single Industry Vertical Sites, specialist sites for specific industries and services. Within the sites there are directory listings where customers can find the people who offer the services that they need in their area. For example, at http://www.photographmywedding.co.uk/ there are listings for recommended wedding photographers who are available throughout the UK.
www.photographmywedding.co.uk
The great thing about the SIVs is that they are not just a... Read More

Successful search marketing

Successful search marketing takes time and patience.  There are a number of things to look at, including paid for advertising options and improving your rankings in the organic results.
Read More

New evidence shows importance of URL in search marketing

More and more research is being carried out about the best way to optimise companies’ Internet marketing, with experts now saying that your URL is another important way to improve your search engine results.
The simpler the URL, the more appealing it is for your customers. For example, if your customer was searching for a green dress http://www.example.com/index.php?id_sezione=360&sid= is much less likely to be clicked on than http://www.example.com/green-dress.html.
Infoserve KeySites
At Infoserve we recognise the need for tailored URLs. That is why, when you order an Infoserve KeySite from us, the URL will match your key phrases and key locations.... Read More

Importance of online marketing

Think for a moment about how you research and buy things today. If you were looking for a local business what would you reach for: your Yellow Pages or your laptop? If you wanted to buy something would you take the trip to town or just buy it online? Consumer habits have changed dramatically over the past few years, with people going for the fast and easy option rather than the traditional methods.  Online marketing is growing from day to day, leaving other marketing mediums by the wayside.
Read More

Infoserve KeySites: get your business ranking online

If you are looking at ways to get your business ranking highly in all the major search engines perhaps a KeySite website from Infoserve could be just the solution.
Read More

Consumer trust lies with original content sites

The social media hype continues to grow and every day more and more businesses are joining social network sites such as Facebook and Twitter. The UK Search Engine Marketing Benchmark Report 2010 stated that 78% of companies now market themselves on Facebook and 81% on Twitter, an increase of 49% from 2009.
Read More

UK search grew 16% in 2010

Tough economic times have dominated 2010 and the reining in of spending has become a top priority for many businesses, especially when considering how to promote themselves. Yet online spend has continued to shine, especially that of search marketing, with new figures revealed by Econsultancy showing that the UK search market saw an impressive 16% rise from 2009.
Read More

Advanced Web Ranking: The best way to monitor rankings

I’ve always been looking for a great tool to track rankings with ease, and it’s taking me a while to find one that works the best. Advanced Web Ranking is probably the best one I have come across, with its vast amount of features and tools it makes it a lot more diverse than other software or web based tools that I have used before.
The server version is great because it means that you are not performing the searches from your own computer and also it means you and other team members can access the same rankings.
Advanced Web... Read More

Get Google Home Page Back To Normal!

As a lot of us have noticed today, Google has by default added background images to the Google home page.
I for one find it rather annoying and it takes away from the ’simpleness’ that Google is about.
A lot of you agree and Patrick Altoft even created a twitition to remove the google image from the home page, so get signing!
In the mean time I have created 3 simple steps for a workaround.
1. Open Photoshop or any other image editing software (paint will do) and create an image with a white backgroun
2. Go to Google, sign... Read More

Page 1 of 3123»