Author Archive - Peter Unitt
August 6, 2010 - By Peter Unitt on Uncategorized.
I’ve always been looking for a great tool to track rankings with ease, and it’s taking me a while to find one that works the best. Advanced Web Ranking is probably the best one I have come across, with its vast amount of features and tools it makes it a lot more diverse than other software or web based tools that I have used before.
The server version is great because it means that you are not performing the searches from your own computer and also it means you and other team members can access the same rankings.
Advanced Web... Read More
June 10, 2010 - By Peter Unitt on Google.
As a lot of us have noticed today, Google has by default added background images to the Google home page.
I for one find it rather annoying and it takes away from the ’simpleness’ that Google is about.
A lot of you agree and Patrick Altoft even created a twitition to remove the google image from the home page, so get signing!
In the mean time I have created 3 simple steps for a workaround.
1. Open Photoshop or any other image editing software (paint will do) and create an image with a white backgroun
2. Go to Google, sign... Read More
May 5, 2010 - By Peter Unitt on Local Search, Social Media. Tagged: directory, local business.
It can often be hard for local businesses to find the correct advertising channel to generate the best leads and you often hear the question: “Should I move my advertising budget elsewhere?” The answer is that it should not be moved but spread across multiple platforms to allow for greater market reach and high quality leads.
Australian Yellow Pages provider Sensis opened up a temporary pizza restaurant in an alleyway recently and spread their advertising across multiple platforms. They had listings within their own online directory, paper directory and also across search engines and social media sites.
The results showed... Read More
February 19, 2010 - By Peter Unitt on Uncategorized. Tagged: charity, website.
Infoserve are giving away 10 Free websites to charities in Hull, each website is worth around£600, so if you are one or you know a charity in hull please do take advantage of this offer!
To qualify you will need to supply us with reasons as to why you think your charity or the charity you have nominated deserves this Free website. We will then select the top 10 based on these responses and create a 3 page eStart site. These websites will include domain name and hosting so there will not be anything to pay!
Infoserve are also well... Read More
February 15, 2010 - By Peter Unitt on Local Search, Mobile Search. Tagged: local, mobile.
According to Delloitte 84% of the UK population owns a mobile phone, and with the increasing presence of smart phones such as iPhone and BlackBerry hitting the market it’s a good guess that a great deal of these users have used their mobiles to find a local business.
There are a growing number of apps for local and Geo targeted search hitting the app stores for iPhone and Blackberry. Each of these apps provides a way for users to find a business close to their location.
For example Mr Smith from Leeds is searching for a florist near to where... Read More
February 11, 2010 - By Peter Unitt on Yahoo.
Yahoo are currently testing a new search technology called Sketch-a-Search. This is Yahoo’s effort for make local searching on mobiles a lot easier.
The main feature is the ability to circle or draw an area in which you wish to limit the search. An example would be if you were searching for Accountants in Leeds and you wanted a specific area, say the city centre. With this tool you could circle the city centre on the map and it would then refine the results to that area.
I think the idea behind simplifying results for mobile searching is great!... Read More
February 3, 2010 - By Peter Unitt on Google.
Want an increased presence on Google Local? Well now you can!
Google have announced that soon you will be able to add certain "enhancements" to your local listing. These will make your listing stand out on natural and local search. An example can be seen below.
These listings are currently only showing on Houston, Texas and San Jose for testing, however they will soon be rolled out worldwide.
The enhancements that can be made to your listing are-
- Website
- Coupons
- Videos
- Photos
- Directions
- Menu
- Reservations
The costs in the US at the moment is $25 per month as a flat fee.
Google say that there will be no impact on your ranking from these enhancements however it will make your listing more prominent in search results.
Read More
January 20, 2010 - By Peter Unitt on seo. Tagged: seomoz, tools.
SEOMoz launched Open Site Explorer yesterday which uses their own Linkscape data to provide link data about a website. This new SEO tool allows users to find link data about their own site or a competitors site, it even allows you to compare sites.
Below is an example screenshot of a report
Open Site Explorer shows data for the first 1000 links, however if you are an SEOMoz Pro Member you will be able to view up to 10,000.
The layout of this tool is so much better than other SEO and link tools I have used in the past, especially as it shows no follows clearly and the anchor text in which each link uses.
Some of the features included make searching for links a lot easier, especially the ability to sort links by Page Authority or Domain Authority, this gives me a great place to start when searching for link weaknesses and opportunities. There is also a feature to filter no-follows
You will see that there is an option to export to csv in the future which will make tracking links a lot easier.
If I was to give a rating it would be 10/10, unless anyone can point me to a better tool I think this is the one I will be using from now on! Thanks SEOMoz! Read More
January 19, 2010 - By Peter Unitt on Google.
Mike Blumenthal posted yesterday that Google Local appear to be taking business reviews from non-tradional sources such as blogs.
Here is an example blog post- Von Ray is awesome. If you live in Portland and you need a trainer, you should call him to talk…
The section of text below is where Google Local is picking up the review from
You can see this review by searching for VC Fitness Portland in
Google Maps
Taking a look at the above segment of text, it appears that Google are taking the telephone number and associating it with the Google Maps listing, perhaps also picking up on the location "Portland"
This is the same method that Google have been using to gain citations/links, from places like Yelp! and local directory sites.
The weighting of these are not really known yet but I can imagine they will be fairly high as a blog post with a review is a lot rarer than a review from somewhere like Yelp!
Read More
January 4, 2010 - By Peter Unitt on Google, seo. Tagged: Branding, Google, SERPS, Twitter, User Interface.
Mike Blumenthal posted yesterday that Google Local appear to be taking business reviews from non-tradional sources such as blogs.
Here is an example blog post- Von Ray is awesome. If you live in Portland and you need a trainer, you should call him to talk…
The section of text below is where Google Local is picking up the review from
You can see this review by searching for VC Fitness Portland in
Google Maps
Taking a look at the above segment of text, it appears that Google are taking the telephone number and associating it with the Google Maps listing, perhaps also picking up on the location "Portland"
This is the same method that Google have been using to gain citations/links, from places like Yelp! and local directory sites.
The weighting of these are not really known yet but I can imagine they will be fairly high as a blog post with a review is a lot rarer than a review from somewhere like Yelp!
Read More
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