February 9, 2011 - By admin on Local Search. Tagged: E-Starts, Infoserve, Infoserve KeySites, Keyword Management Report, online marketing.
AOL’s recent acquisition of the Huffington Post, one of the world’s most renowned news and blog websites, has shown how important online content is to businesses. AOL has paid $315 million for the news site, which allows contributions from a vast range of writers, journalists and the general public.
Content is what gets people interested, and it is also what gets results in search engines. Professionally written optimised web content is the reason why companies receive their high rankings. Copywriting for the web is all about relevance; you could have a website that is stunning and creative, with beautifully... Read More
February 3, 2011 - By admin on Local Search, seo. Tagged: Infoserve, Infoserve SIVs, UK, wedding photographers, www.photographmywedding.co.uk.
It can sometimes be difficult to find new ways to advertise your business, especially in the places where people will actually be looking for your services. That is why Infoserve has created SIVs. They are Single Industry Vertical Sites, specialist sites for specific industries and services. Within the sites there are directory listings where customers can find the people who offer the services that they need in their area. For example, at http://www.photographmywedding.co.uk/ there are listings for recommended wedding photographers who are available throughout the UK.
www.photographmywedding.co.uk
The great thing about the SIVs is that they are not just a... Read More
February 3, 2011 - By admin on Local Search. Tagged: City-Visitor, Infoserve Football Business Finder, Infoserve SIVs, local search marketing, online business directories, search engine optimisation, search marketing, Yahoo!Local.
Successful search marketing takes time and patience. There are a number of things to look at, including paid for advertising options and improving your rankings in the organic results.
When it comes to getting better natural rankings there is work involved, but it is possible with some knowledge of how search engine optimisation works and perseverance.
Today most local business searches are carried out online. It is, therefore, very important that you are found for local searches. One way you can do this is by getting your business listed on online business directories.
Some of the online business directories you... Read More
February 2, 2011 - By admin on Local Search. Tagged: Infoserve, Infoserve KeySites, Internet marketing, search marketing, URL.
More and more research is being carried out about the best way to optimise companies’ Internet marketing, with experts now saying that your URL is another important way to improve your search engine results.
The simpler the URL, the more appealing it is for your customers. For example, if your customer was searching for a green dress http://www.example.com/index.php?id_sezione=360&sid= is much less likely to be clicked on than http://www.example.com/green-dress.html.
Infoserve KeySites
At Infoserve we recognise the need for tailored URLs. That is why, when you order an Infoserve KeySite from us, the URL will match your key phrases and key locations.... Read More
February 2, 2011 - By admin on Local Search. Tagged: Infoserve, Infoserve Group, Internet marketing, Internet marketing campaign, online marketing.
Think for a moment about how you research and buy things today. If you were looking for a local business what would you reach for: your Yellow Pages or your laptop? If you wanted to buy something would you take the trip to town or just buy it online? Consumer habits have changed dramatically over the past few years, with people going for the fast and easy option rather than the traditional methods. Online marketing is growing from day to day, leaving other marketing mediums by the wayside.
Tailored search results
ITV’s director of commercial and online operations, Fru Hazlitt,... Read More
January 25, 2011 - By admin on Local Search. Tagged: City-Visitor, Infoserve, Infoserve KeySites, online local search marketing, search engine optimisation, seo.
If you are looking at ways to get your business ranking highly in all the major search engines perhaps a KeySite website from Infoserve could be just the solution.
Infoserve, a specialist in online local search marketing, offers KeySites websites that rank highly for specific search terms.
Infoserve KeySites are two-page websites created for you using well-proven Search Engine Optimisation (SEO) techniques. When consumers carry out local searches online the Meta data (information within the coding of your KeySite, including the title tag, page description and keywords), as well as content that is rich in keywords and locations will help... Read More
January 25, 2011 - By admin on Local Search, Social Media. Tagged: Infoserve, online local search marketing.
The social media hype continues to grow and every day more and more businesses are joining social network sites such as Facebook and Twitter. The UK Search Engine Marketing Benchmark Report 2010 stated that 78% of companies now market themselves on Facebook and 81% on Twitter, an increase of 49% from 2009.
Yet a recent study by the Association of Online Publishers has found that adverts placed on original sites such as Yahoo! are twice as likely to be trusted.
The survey showed that 48% of those asked found the ads on sites like Yahoo! and MSN more reliable and... Read More
January 25, 2011 - By admin on Local Search. Tagged: Infoserve, local search marketing, online local search marketing, online marketing, search engine optimisation, seo.
Tough economic times have dominated 2010 and the reining in of spending has become a top priority for many businesses, especially when considering how to promote themselves. Yet online spend has continued to shine, especially that of search marketing, with new figures revealed by Econsultancy showing that the UK search market saw an impressive 16% rise from 2009.
The research has found that the number of companies increasing their search engine optimisation (SEO) budgets has gone from 55% in 2009 to 60%.
Here at Infoserve, we know that SEO is a must for businesses, and a research analyst at Econsultancy... Read More
August 6, 2010 - By admin on Uncategorized.
I’ve always been looking for a great tool to track rankings with ease, and it’s taking me a while to find one that works the best. Advanced Web Ranking is probably the best one I have come across, with its vast amount of features and tools it makes it a lot more diverse than other software or web based tools that I have used before.
The server version is great because it means that you are not performing the searches from your own computer and also it means you and other team members can access the same rankings.
Advanced Web... Read More
June 10, 2010 - By admin on Google.
As a lot of us have noticed today, Google has by default added background images to the Google home page.
I for one find it rather annoying and it takes away from the ’simpleness’ that Google is about.
A lot of you agree and Patrick Altoft even created a twitition to remove the google image from the home page, so get signing!
In the mean time I have created 3 simple steps for a workaround.
1. Open Photoshop or any other image editing software (paint will do) and create an image with a white backgroun
2. Go to Google, sign... Read More
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