Local Businesses- How to Gain High Quality Leads From Multi-Platform Advertising

It can often be hard for local businesses to find the correct advertising channel to generate the best leads and you often hear the question: “Should I move my advertising budget elsewhere?” The answer is that it should not be moved but spread across multiple platforms to allow for greater market reach and high quality leads.
Australian Yellow Pages provider Sensis opened up a temporary pizza restaurant in an alleyway recently and spread their advertising across multiple platforms. They had listings within their own online directory, paper directory and also across search engines and social media sites.
The results showed...

Are You A Charity In Hull? Get a FREE Website!

Infoserve are giving away 10 Free websites to charities in Hull, each website is worth around£600, so if you are one or you know a charity in hull please do take advantage of this offer!
To qualify you will need to supply us with reasons as to why you think your charity or the charity you have nominated deserves this Free website. We will then select the top 10 based on these responses and create a 3 page eStart site. These websites will include domain name and hosting so there will not be anything to pay!
Infoserve are also well...

2010: The Year for Local Business and Mobile Search

According to Delloitte 84% of the UK population owns a mobile phone, and with the increasing presence of smart phones such as iPhone and BlackBerry hitting the market it’s a good guess that a great deal of these users have used their mobiles to find a local business.
There are a growing number of apps for local and Geo targeted search hitting the app stores for iPhone and Blackberry. Each of these apps provides a way for users to find a business close to their location.
For example Mr Smith from Leeds is searching for a florist near to where...

Draw Your Own Search Results: Yahoo Sketch-a-Search

Yahoo are currently testing a new search technology called Sketch-a-Search. This is Yahoo’s effort for make local searching on mobiles a lot easier.
The main feature is the ability to circle or draw an area in which you wish to limit the search. An example would be if you were searching for Accountants in Leeds and you wanted a specific area, say the city centre. With this tool you could circle the city centre on the map and it would then refine the results to that area.

I think the idea behind simplifying results for mobile searching is great!...

Google Local Ads Taking Over!

Want an increased presence on Google Local? Well now you can! Google have announced that soon you will be able to add certain "enhancements" to your local listing. These will make your listing stand out on natural and local search. An example can be seen below.

These listings are currently only showing on Houston, Texas and San Jose for testing, however they will soon be rolled out worldwide. The enhancements that can be made to your listing are-
  • Website
  • Coupons
  • Videos
  • Photos
  • Directions
  • Menu
  • Reservations
The costs in the US at the moment is $25 per month as a flat fee. Google say that there will be no impact on your ranking from these enhancements however it will make your listing more prominent in search results.

SEOMoz Launches Open Site Explorer!

SEOMoz launched Open Site Explorer yesterday which uses their own Linkscape data to provide link data about a website. This new SEO tool allows users to find link data about their own site or a competitors site, it even allows you to compare sites. Below is an example screenshot of a report Open Site Explorer shows data for the first 1000 links, however if you are an SEOMoz Pro Member you will be able to view up to 10,000. The layout of this tool is so much better than other SEO and link tools I have used in the past, especially as it shows no follows clearly and the anchor text in which each link uses. Some of the features included make searching for links a lot easier, especially the ability to sort links by Page Authority or Domain Authority, this gives me a great place to start when searching for link weaknesses and opportunities. There is also a feature to filter no-follows You will see that there is an option to export to csv in the future which will make tracking links a lot easier. If I was to give a rating it would be 10/10, unless anyone can point me to a better tool I think this is the one I will be using from now on! Thanks SEOMoz!

Google Local Taking Review From Blogs

Mike Blumenthal posted yesterday that Google Local appear to be taking business reviews from non-tradional sources such as blogs. Here is an example blog post- Von Ray is awesome. If you live in Portland and you need a trainer, you should call him to talk… The section of text below is where Google Local is picking up the review from

You can see this review by searching for VC Fitness Portland in Google Maps Taking a look at the above segment of text, it appears that Google are taking the telephone number and associating it with the Google Maps listing, perhaps also picking up on the location "Portland" This is the same method that Google have been using to gain citations/links, from places like Yelp! and local directory sites. The weighting of these are not really known yet but I can imagine they will be fairly high as a blog post with a review is a lot rarer than a review from somewhere like Yelp!

Why User Interface & Branding Are Now More Important For SEO

Mike Blumenthal posted yesterday that Google Local appear to be taking business reviews from non-tradional sources such as blogs. Here is an example blog post- Von Ray is awesome. If you live in Portland and you need a trainer, you should call him to talk… The section of text below is where Google Local is picking up the review from

You can see this review by searching for VC Fitness Portland in Google Maps Taking a look at the above segment of text, it appears that Google are taking the telephone number and associating it with the Google Maps listing, perhaps also picking up on the location "Portland" This is the same method that Google have been using to gain citations/links, from places like Yelp! and local directory sites. The weighting of these are not really known yet but I can imagine they will be fairly high as a blog post with a review is a lot rarer than a review from somewhere like Yelp!

Rage Against The Machine Christmas No.1- Now It’s Your Turn!

Rage Against The X Factor

As many of you will have been aware, there has been a Facebook campaign to get Rage Against The Machine Christmas No.1 so that the X Factor winner Joe McElderry did not give Simon Cowell and the X Factor another Christmas No.1

The Campaign worked and Rage Against The Machine- Killing In The Name Of beat Joe Mcelderry-It's A Climb to the Number One spot. This just goes to show how Facebook and Social Media can generate such an impact.

Facebook has more than 350 million active users, and 50% of those login at least once a day to Facebook. This makes Facebook a valuable platform for getting your message across, in a similar way to the creators of the RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1 Page. Not only can you create pages but users will help spread the massage by creating similar groups or by updating their status.

Facebook allows users to create Facebook Pages for Businesses, which gives you a platorm to promote yourself and provide "Fans" with useful information and perhaps offers. A good example of this is STA Travels Page They provide information on travel, and also give links to stores. They also encourage fans to discuss travel within their page.

Facebook and Twitter are a great way to promote viral content which can be positive or negative, it's basically just a way to create debate and in turn gives your article or discussion a lot of exposure. The RAGE AGAINST THE MACHINE FOR CHRISTMAS NO.1 Page did this well because they knew there were many like minded people out there who did not want X Factor and Simon Cowell being No.1 again.

Here are some Tips for using Facebook for Social Media:-

  1. Create viral content that is likely to cause a stir or create debate.
  2. Promote content on Facebook in Twitter and link to good content on the Facebook page.
  3. Introduce offers that interest people.
  4. Have competitions or "Invite a Friend" campaigns to help your Facebook page grow.
  5. Most Importantly always keep on top of your page so that you don't have out of date content.

Yahoo Search Becomes More Personally Relevant For Local Results!

Yahoo have made the way you search for things more locally personalised. In the past if you searched for “pizza”, it would just bring up the standard results such as wikipedia etc. Now if you are in the US and are searching for “pizza” you will see local business results based on your current location. You will probably have noticed that Google already does this for similar queries worldwide. Below is what you will see in Google if you search for “electricians” for an IP based in Stratford Upon Avon. Currently Yahoo only have this feature enabled in the US, and it is not clear if the UK and other areas will follow, although I would imagine they will. Yahoo recently announced that they have cemented a 10-year deal with Microsoft part of this deal sees that Yahoo will be taking over the user orientated side of things and this is probably one of the first steps to achieving this. We will keep you up to date on this feature in Yahoo UK.

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