Seo Services UK
AOL’s recent acquisition of the Huffington Post, one of the world’s most renowned news and blog websites, has shown how important online content is to businesses. AOL has paid $315 million for the news site, which allows contributions from a vast range of writers, journalists and the general public.
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It can sometimes be difficult to find new ways to advertise your business, especially in the places where people will actually be looking for your services. That is why Infoserve has created SIVs. They are Single Industry Vertical Sites, specialist sites for specific industries and services. Within the sites there are directory listings where customers can find the people who offer the services that they need in their area. For example, at http://www.photographmywedding.co.uk/ there are listings for recommended wedding photographers who are available throughout the UK.
www.photographmywedding.co.uk
The great thing about the SIVs is that they are not just a... Read More
Successful search marketing takes time and patience. There are a number of things to look at, including paid for advertising options and improving your rankings in the organic results.
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More and more research is being carried out about the best way to optimise companies’ Internet marketing, with experts now saying that your URL is another important way to improve your search engine results.
The simpler the URL, the more appealing it is for your customers. For example, if your customer was searching for a green dress http://www.example.com/index.php?id_sezione=360&sid= is much less likely to be clicked on than http://www.example.com/green-dress.html.
Infoserve KeySites
At Infoserve we recognise the need for tailored URLs. That is why, when you order an Infoserve KeySite from us, the URL will match your key phrases and key locations.... Read More
Think for a moment about how you research and buy things today. If you were looking for a local business what would you reach for: your Yellow Pages or your laptop? If you wanted to buy something would you take the trip to town or just buy it online? Consumer habits have changed dramatically over the past few years, with people going for the fast and easy option rather than the traditional methods. Online marketing is growing from day to day, leaving other marketing mediums by the wayside.
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If you are looking at ways to get your business ranking highly in all the major search engines perhaps a KeySite website from Infoserve could be just the solution.
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The social media hype continues to grow and every day more and more businesses are joining social network sites such as Facebook and Twitter. The UK Search Engine Marketing Benchmark Report 2010 stated that 78% of companies now market themselves on Facebook and 81% on Twitter, an increase of 49% from 2009.
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Tough economic times have dominated 2010 and the reining in of spending has become a top priority for many businesses, especially when considering how to promote themselves. Yet online spend has continued to shine, especially that of search marketing, with new figures revealed by Econsultancy showing that the UK search market saw an impressive 16% rise from 2009.
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It can often be hard for local businesses to find the correct advertising channel to generate the best leads and you often hear the question: “Should I move my advertising budget elsewhere?” The answer is that it should not be moved but spread across multiple platforms to allow for greater market reach and high quality leads.
Australian Yellow Pages provider Sensis opened up a temporary pizza restaurant in an alleyway recently and spread their advertising across multiple platforms. They had listings within their own online directory, paper directory and also across search engines and social media sites.
The results showed... Read More
According to Delloitte 84% of the UK population owns a mobile phone, and with the increasing presence of smart phones such as iPhone and BlackBerry hitting the market it’s a good guess that a great deal of these users have used their mobiles to find a local business.
There are a growing number of apps for local and Geo targeted search hitting the app stores for iPhone and Blackberry. Each of these apps provides a way for users to find a business close to their location.
For example Mr Smith from Leeds is searching for a florist near to where... Read More
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