Posts Tagged ‘directory’

Local Businesses- How to Gain High Quality Leads From Multi-Platform Advertising

It can often be hard for local businesses to find the correct advertising channel to generate the best leads and you often hear the question: “Should I move my advertising budget elsewhere?” The answer is that it should not be moved but spread across multiple platforms to allow for greater market reach and high quality leads.
Australian Yellow Pages provider Sensis opened up a temporary pizza restaurant in an alleyway recently and spread their advertising across multiple platforms. They had listings within their own online directory, paper directory and also across search engines and social media sites.
The results showed... Read More