If you are looking at ways to get your business ranking highly in all the major search engines perhaps a KeySite website from Infoserve could be just the solution.

Infoserve, a specialist in online local search marketing, offers KeySites websites that rank highly for specific search terms.

Infoserve KeySites are two-page websites created for you using well-proven Search Engine Optimisation (SEO) techniques.  When consumers carry out local searches online the Meta data (information within the coding of your KeySite, including the title tag, page description and keywords), as well as content that is rich in keywords and locations will help get you high ranking.

Infoserve can have your KeySite written, built and ranking across the major search engines, including Google, Bing and Yahoo!, in a few weeks.

A KeySite is great for business and it can work as a stand-alone website or work in tandem with an existing website.

All Infoserve KeySites incorporate an easy-to-use content management system through which you can change content, images and the colour scheme.

Choose an Infoserve KeySite and:

• Get high rankings across the search engines.
• Receive targeted traffic.
• Have easy access to amend content, images and colour.
• Have easy access to traffic reports.
• Have a professionally written and designed website.

A few examples of Infoserve KeySites:

• www.gardenmaintenancecoventry.co.uk
• www.immigrationsolicitorsluton.co.uk
• www.carservicingdunstable.co.uk

For more information about Infoserve KeySites, or other online local search marketing solutions from Infoserve please contact Infoserve.  Our portfolio of products includes the leading online business finder City-Visitor.

Let Infoserve help your business get found on the Internet. 

Tough economic times have dominated 2010 and the reining in of spending has become a top priority for many businesses, especially when considering how to promote themselves. Yet online spend has continued to shine, especially that of search marketing, with new figures revealed by Econsultancy showing that the UK search market saw an impressive 16% rise from 2009.

The research has found that the number of companies increasing their search engine optimisation (SEO) budgets has gone from 55% in 2009 to 60%.

Here at Infoserve, we know that SEO is a must for businesses, and a research analyst at Econsultancy has stated the marketing method to be: “a proven and highly effective method of delivering return on investment by successfully driving traffic and increasing sales”.

The report also details how the way people search is changing, as Internet users narrow their searches to local search, adding a locality to their keywords.

With the market reportedly worth £436 million in 2010 compared to £376 million in 2009, it seems to be the way forward and we predict good things as it holds tight to its position for 2011.

Infoserve is a specialist in online local search marketing.  Go to http://www.infoserve.com/ for more information about how Infoserve can help your business.
http://www.iabuk.net/en/1/uksearchmarketincreasesby16percent120111.mxs

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The news about personalisation was not widely picked up on last Friday, perhaps due to the timing of other announcements about First Click Free, it does not mean that it should go unnoticed.

Many of you will have seen Google personalised search, which gives users a more personalised results page, even allowing you to remove certain results or bunk up others. Now personalisation is standard to all Google users, whether signed in or not! The only way out of it is to disable it by clicking the “Web History” tab at the top of Google and opting out.

But what does this mean for SEO?

Although I believe that Google have not fully rolled out personalisation and they are still collecting data before a lot of results will be personalised, the likelihood is that we will all experience some personalisation in some form or another in the future(of course Web History would have to be enabled), the weighting on the rankings however is yet to be known.

This however does not mean that SEO is changing! Yes if you did a product search,  for example lets use “Bose Headphones” you may find that your favourite online store Amazon appears more often and higher up in the search results. This makes perfect sense, because you obviously trust Amazon and frequently use amazon to purchase products, so why shouldn’t Google help you out? However for the majority of searches there is unlikely to be a difference is results from user to user. For example if you are in need of plumbing services and you search for a for a “plumber” in Google, the likelihood of you having previously visited a site in the past 180 days* related to “plumber” are very slim. Therefore the results will be unchanged.

*180 days is the longest Google will track your web history based on your browser search history.

In a nutshell, yes search is becoming more personalised, but for the majority of search terms the effects of this new feature is likely going to be very minimal.

Infoserve Provide a Google local guide which can help you claim your business listing