Yahoo Search Becomes More Personally Relevant For Local Results!
Yahoo have made the way you search for things more locally personalised. In the past if you searched for “pizza”, it would just bring up the standard results such as wikipedia etc. Now if you are in the US and are searching for “pizza” you will see local business results based on your current location.
You will probably have noticed that Google already does this for similar queries worldwide. Below is what you will see in Google if you search for “electricians” for an IP based in Stratford Upon Avon.
Currently Yahoo only have this feature enabled in the US, and it is not clear if the UK and other areas will follow, although I would imagine they will. Yahoo recently announced that they have cemented a 10-year deal with Microsoft part of this deal sees that Yahoo will be taking over the user orientated side of things and this is probably one of the first steps to achieving this.
We will keep you up to date on this feature in Yahoo UK.
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