The importance of online content

AOL’s recent acquisition of the Huffington Post, one of the world’s most renowned news and blog websites, has shown how important online content is to businesses.  AOL has paid $315 million for the news site, which allows contributions from a vast range of writers, journalists and the general public.

Content is what gets people interested, and it is also what gets results in search engines. Professionally written optimised web content is the reason why companies receive their high rankings. Copywriting for the web is all about relevance; you could have a website that is stunning and creative, with beautifully written copy, but if none of the content is relevant to what your customers are looking for, no one will be able to find you site.

Search engines index websites depending on how often a company is referred to in relation to the keywords that customers are searching for. With optimised search engine content, your website’s content will rank higher due to the fact that your company is mentioned in relation to specific search terms.

Infoserve offers several different products that offer professionally written SEO content that will boost the search engine rankings for your business. If you already have a website, then a Keyword Management Report from Infoserve will provide you with a comprehensive guide that shows where you could optimise your website’s content. In the Keyword Management Report, you will be given sample copywriting as an example of how you could change your website’s content so that it is more effective.

Infoserve Keysites

Infoserve’s KeySite product can be used as an accompaniment to your website, or a website in its own right. In a KeySite you will find content that has been written using key phrases and locations that are relevant to a specific business. They can act as a great introduction to your business’ services and provide the information that you want your customers to know.

If you would rather have a more detailed Internet presence, then Infoserve can help with our E-Start product; a website for your company that includes professionally written content that is tailored to the needs of your company.

Whatever Internet marketing help your company needs, Infoserve has a wide range of products that have been specially developed to help small and medium sized business reach their customers in their local area.

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